All I can say with this masterpiece from Seth Godin is wow. My brain is still hurting from making my way through this short read as there is so dang much stuff in this book to walk away with. In trying to nail my key takeaways, I really struggled on what those were. It's easy to want to implement 100 new ideas into our practice and lives, but like all books, I try to limit it to three. This will be a book that I really focus on my three and then circle back 2-3 times a year to grab something new. This book also has so many different ideas and topics as it relates to being a creative that it's worthy of being a "sticky note" book. With 219 mini-chapters, it can be easy to lose track of something you want to hold on to. I believe this book will become a staple in all creatives' libraries for years to come and I'm glad this was one of the first books I read in my journey to create.
Below is my 1-2-3! Like noted already, this was tough. With the 219 chapters, there's so many things and ideas from Seth I want to share and talk about, but did my best to focus on the point of the book. Once I can grasp the core ideas, maybe I'll do a deeper review to expand on the next level of tools and thoughts we can use to build our practice even stronger.
1-2-3
1(00) Word Summary:
Seth Godin shipped this work for us to learn the importance of the practice. Understanding the process and our practice is what ends up landing the outcome, but our focus must never be on the outcome. Creating is where we put ourselves “on the hook” to bring our bright light into the world, to help others, to make a difference. We can’t do this by holding onto our work until it’s perfect. It will never be perfect. Find our audience, nail the genre, define what it’s for, and ship that work every, single, day.
2 Reasons I Read This Book:
Have really admired Seth Godin's daily blog emails and how his brain works
In my journey on being creative, this was a highly regarded book and some of the things I had heard Seth speak about resonated on how I can get better at creating
3 Things I'll Takeaway:
Like all books and resources on this topic, one of the main focuses is that we should be solely reliant on the process and not the outcome. When we ignore the end goal, we free ourselves from the pressures of outcome and achievement and we can then focus purely on the fundamentals, the skills, the time it takes. Then, and only then, the outcome will start to take formation before our very eyes.
As creatives, we are on the hook to help others. Once we have established our reliance on and alliance to the process, we are setup to "pay it forward" to the people who need us. We're creating to solve a problem, no? However, art is where we work with no correct answer. The pursuit to make the world better, to shine our light brighter is all embedded in the practice, this is art. When there is an answer, there is an outcome we are chasing. Then it becomes work and no longer art.
I would be remiss to not highlight the fact that this book is built around convincing us how important it is for us to "ship it". Once we've established the who, the what, the practice and process, we get caught up in a lot of other roadblocks. Most of these roadblocks align with Resistance from Pressfield's work. We need to run through those roadblocks, embed shipping our work into the process. Our audience will revise our work for us, don't sit and create spin doing a thousand revisions. The longer we keep the boat tied to the dock, the more the strength the storm gains. Ship it, get out to sea, sail right into the eye of the storm. That's where you'll truly learn and grow.
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